What Are Social Clicks in Campaign Reporting When Social Icon and Social Engagement Buttons Are Toggled Off?

If you are not using Social icon and Social engagement buttons, then the clicks on the brand icon and name (top-left corner) are considered as Social Clicks.

This is intentional and by design and we have this so that we can distinguish where the clicks come from. If the Social icon is not used then these clicks on the brand logo go to the Landing page as well, and can be considered as Outbound clicks.

For more information regarding clicks and campaign reporting, please visit the following articles:

• Clicks in the Nova UI

• Why does the Sum of the outbound clicks and Social clicks not match the Total Clicks in Campaign Reporting?

• Implementing click trackers
• Adding trackers in Carousel and Story creatives
• Campaign performance report for display creatives
• Campaign performance report for CTV creatives