Campaign Performance Report for CTV/OLV Creative

The Campaign Performance report can be used to get the data metrics for various posts like:

• Social Display
• CTV
• OLV

Metrics Available in Campaign Performance Report

The Campaign Performance Report section includes a summary of information about

• For CTV Creative
  • Ads rendered = Impressions
  • Clicks = Clicks on the Ad (Destination URL)
  • CTR = Click-through rate
  • Scan = QR code scans (If it has a QR Code)
  • Scan Rate = QR Code Scan rate (If it has a QR Code)
    
    

• For OLV Creative
  • Number of Ads rendered = Impressions
  • Clicks = the actual clicks on the video itself (if it has a click-out landing page)
  • CTR = CTR (if it has a click-out landing page)

For a comprehensive understanding of the Summary of Information, please refer to the complete definitions here

It also includes the daily breakdown of report for Video and Non-Video posts based on the creatives added in that campaign (i.e. if it's having Social Display creative as well).

• 0% (Start), 25%, 50%, 75%, 100% Video Complete
• Mute, Unmute
• Video Pause
• Video Maximized
• Accept Invitation

Procedure to Download Campaign Performance Report

1. In Nova UI, click the gear icon next to Campaign

2. Click the Campaign Performance Report  button to download the report

3. Click Run and Download after the popup appears to download the report

Campaign Performance Report Example

With the campaign performance report having CTV/OLV creatives, you can find the following summary:

With the campaign performance report having Social Display and CTV/OLV creatives, you can find the following summary:

Summary Tab

• The Campaign section includes campaign Name, creation date, the email address of the campaign creator, and the campaign link

• The Summary (Display) section includes information for Social Display creatives such as number of ads rendered, clicks, social clicks, outbound clicks, CTR and outbound CTR percentages. 
• The Summary (CTV/OLV) section includes information for VAST creatives such as number of ads rendered, clicks, CTR percentage, Scans and Scan Rate percentages. 
  
  
  

 

• The Creatives section shows the creative name, type, and link to each

 

Data Tab

The Data tab includes the creative name and GUID, ads rendered, clicks, CTR, outbound clicks, outbound CTR, social clicks, and post URL for each creative

 

Data (Daily) Tab

This tab includes the same information included in the Data tab, but breaks it down by day

 

CTV Tab

The CTV tab includes the creative name and GUID, Device Class, ads rendered, clicks, CTR, Scans, Scan Rate for each creative

 

CTV (Daily) Tab

This tab includes the same information included in the CTV tab, but breaks it down by day

Note: If the "Device Class" is listed as "Unknown", it means that we were unable to categorize/identify it. In such cases, you can refer to the DSP report for more information.

 

OLV Tab

The OLV tab includes the creative name and GUID, Device Class, ads rendered, clicks and CTR

 

OLV (Daily) Tab

This tab includes the same information included in the OLV tab, but breaks it down by day

Definitions Tab

The definitions tab gives definitions for each term in the campaign performance report along with additional notes

 

Metric	Definition	Other Notes
Ads Rendered	The number of ad requests to Polar that are rendered on screen.	Note that when comparing to DFP, the following is expected:   Total code served count     is greater than    Ad server unfiltered downloaded impressions      is greater than    Ad server impressions      is greater than   Polar ads rendered.
Outbound Click	Number of times a user clicks through to the destination URL.	Fired when an ad impression has been clicked by a user, sending the user to the ad destination - either an external page or a secondary page. NOTE: counted once per impression
Social Click	Number of times a user clicks on a social action.	Fired when a hyperlink of an operational nature displayed within a social ad experience (social network icon, like button, etc.) has been clicked (or swiped/tapped) by a user. NOTE: counted once per impression
Scans	The count of scans of (or clicks on) an independent call-to-action element present in the ad.	The call-to-action element is typically a 'QR Code'. Note: data is not collected for custom/client-supplied QR codes (in such a case, the number of 'Scans' will always be 0).
Player Loads	The number of times the video player was loaded.	This should be very close to the Ads Rendered count (within a few percentage points).
Player Load Rate	The number of Player Loads divided by the number of Ads Rendered.	If creatives are loading & rendering successfully, the Player Load Rate should be very close to 100%.
Video Starts	The number of times the video started to play. Note that a maximum of one video start event is counted per ad rendered.	For autoplay, videos only start when the ad is in-view. For click-to-play, videos only start when the play button is clicked.
Video Start Rate	The number of Video Starts divided by the number of Player Loads.	For autoplay, the Video Start Rate should be very close to 100%, with some drop-off for any technical issues or delay related to loading the media.
Ns Views	The number of Video Starts that passed the N-second total playback time. The following N-second thresholds are provided: 1, 2, 3, 5, 7, 9, and 10.	These metrics track total watch time, irrespective of the length of the video. For example, if a user rewatches a 5 second video multiple times, the count of 7 second views, 9 second views, etc. will be non-zero. Note that for videos less than 10 seconds in length, a 1 second grace period applies, and over 10 seconds in length, a 5 second grace period applies. Refer to the Measurement section of the Social Video v1 spec document for further background on why specific N-second view thresholds are important in the industry.
Ns View Rate	The number of Ns Views divided by the number of Video Starts.	If creatives are loading & rendering successfully, 2s View Rate and 3s View Rate should be very close to the Video Start Rate.
N% Completions (Video)	The number of Video Starts that passed the N-percent total playback time threshold. The length of the individual video is used for this calculation. The following N-percent thresholds are provided: 25%, 50%, 75%, 95%, and 100%.	The 25%, 50%, 75%, and 100% values are also commonly referred to as quartile completions. The 100% Completions value represents the total number of views that played the entire length of the video (ie. "View Through").
N% Completion Rate (Video)	The number of N% Completions (the number of times the video played through until the N% mark) divided by the number of Video Starts.	If the user watches the video until the end, then restarts video playback and subsequently watches until the end, only one 100% completion will be recorded, because there is a maximum of one 100% completion per ad rendered.
CTR	Click Through Rate	The click through rate indicates the proportion of rendered ads which were clicked through by the user.
Outbound CTR	Outbound Click Through Rate	The proportion of rendered ads which resulted in a click opening another site
Social Interaction Rate	Social icon/button interaction rate	The proportion of rendered ads with social interactions(like, share etc) with which users interacted
Scan Rate	Scan Through Rate	The proportion of rendered ads which were scanned through by the user.
N% Completions (Carousel)	Count of N% of Slides	The number of impressions which resulted in 25%, 50%, 75% or 100% of the slides in a multi-slide ad being seen.
100% Completion Rate (Carousel)	Proportion of carousel completion	The proportion of impressions which resulted in 100% the slides in a multi-slide ad being seen.

 

 

Have any questions regarding campaign report? Send us your request at support@createwithnova.com