The Campaign Performance report can be used to get the data metrics for various posts like:
- Social Display
Metrics Available in Campaign Performance Report
The Campaign Performance Report section includes a summary of information about
- For CTV Creative
- Ads rendered = Impressions
- Clicks = Clicks on the Ad (Destination URL)
- CTR = Click-through rate
- Scan = QR code scans (If it has a QR Code)
- Scan Rate = QR Code Scan rate (If it has a QR Code)
- For OLV Creative
- Number of Ads rendered = Impressions
- Clicks = the actual clicks on the video itself (if it has a click-out landing page)
- CTR = CTR (if it has a click-out landing page)
For a comprehensive understanding of the Summary of Information, please refer to the complete definitions here
Learn more about the Social Display Campaign Performance Report here.
It also includes the daily breakdown of report for Video and Non-Video posts based on the creatives added in that campaign (i.e. if it's having Social Display creative as well).
- 0% (Start), 25%, 50%, 75%, 100% Video Complete
- Mute, Unmute
- Video Pause
- Video Maximized
- Accept Invitation
Procedure to Download Campaign Performance Report
1. In Nova UI, click the gear icon next to Campaign
2. Click the Campaign Performance Report button to download the report
3. Click Run and Download after the popup appears to download the report
Campaign Performance Report Example
With the campaign performance report having CTV/OLV creatives, you can find the following summary:
With the campaign performance report having Social Display and CTV/OLV creatives, you can find the following summary:
- The Campaign section includes campaign Name, creation date, the email address of the campaign creator, and the campaign link
- The Summary (Display) section includes information for Social Display creatives such as number of ads rendered, clicks, social clicks, outbound clicks, CTR and outbound CTR percentages.
- The Summary (CTV/OLV) section includes information for VAST creatives such as number of ads rendered, clicks, CTR percentage, Scans and Scan Rate percentages.
- The Creatives section shows the creative name, type, and link to each
The Data tab includes the creative name and GUID, ads rendered, clicks, CTR, outbound clicks, outbound CTR, social clicks, and post URL for each creative
Data (Daily) Tab
This tab includes the same information included in the Data tab, but breaks it down by day
The CTV tab includes the creative name and GUID, Device Class, ads rendered, clicks, CTR, Scans, Scan Rate for each creative
CTV (Daily) Tab
This tab includes the same information included in the CTV tab, but breaks it down by day
Note: If the "Device Class" is listed as "Unknown", it means that we were unable to categorize/identify it. In such cases, you can refer to the DSP report for more information.
The OLV tab includes the creative name and GUID, Device Class, ads rendered, clicks and CTR
OLV (Daily) Tab
This tab includes the same information included in the OLV tab, but breaks it down by day
The definitions tab gives definitions for each term in the campaign performance report along with additional notes
|Ads Rendered||The number of ad requests to Polar that are rendered on screen.||Note that when comparing to DFP, the following is expected:
Total code served count
is greater than
Ad server unfiltered downloaded impressions
is greater than
Ad server impressions
is greater than
Polar ads rendered.
|Outbound Click||Number of times a user clicks through to the destination URL.||Fired when an ad impression has been clicked by a user, sending
the user to the ad destination - either an external page or a
NOTE: counted once per impression
|Social Click||Number of times a user clicks on a social action.||Fired when a hyperlink of an operational nature displayed within
a social ad experience (social network icon, like button, etc.) has
been clicked (or swiped/tapped) by a user.
NOTE: counted once per impression
|Scans||The count of scans of (or clicks on) an independent call-to-action element present in the ad.||The call-to-action element is typically a 'QR Code'.
Note: data is not collected for custom/client-supplied QR codes
(in such a case, the number of 'Scans' will always be 0).
|Player Loads||The number of times the video player was loaded.||This should be very close to the Ads Rendered count
(within a few percentage points).
|Player Load Rate||The number of Player Loads divided by the number of Ads Rendered.||If creatives are loading & rendering successfully, the Player Load
Rate should be very close to 100%.
|Video Starts||The number of times the video started to play.
Note that a maximum of one video start event is counted per ad rendered.
|For autoplay, videos only start when the ad is in-view.
For click-to-play, videos only start when the play button is clicked.
|Video Start Rate||The number of Video Starts divided by the number of Player Loads.||For autoplay, the Video Start Rate should be very close to 100%, with
some drop-off for any technical issues or delay related to loading the media.
|Ns Views||The number of Video Starts that passed the N-second total playback time.
The following N-second thresholds are provided: 1, 2, 3, 5, 7, 9, and 10.
|These metrics track total watch time, irrespective of the length of the video.
For example, if a user rewatches a 5 second video multiple times, the count of 7
second views, 9 second views, etc. will be non-zero.
Note that for videos less than 10 seconds in length, a 1 second grace period
applies, and over 10 seconds in length, a 5 second grace period applies.
Refer to the Measurement section of the Social Video v1 spec document for further
background on why specific N-second view thresholds are important in the industry.
|Ns View Rate||The number of Ns Views divided by the number of Video Starts.||If creatives are loading & rendering successfully, 2s View Rate and 3s View Rate
should be very close to the Video Start Rate.
|N% Completions (Video)||The number of Video Starts that passed the N-percent total playback time threshold.
The length of the individual video is used for this calculation.
The following N-percent thresholds are provided: 25%, 50%, 75%, 95%, and 100%.
|The 25%, 50%, 75%, and 100% values are also commonly referred to as quartile
The 100% Completions value represents the total number of views that played the
entire length of the video (ie. "View Through").
|N% Completion Rate (Video)||The number of N% Completions (the number of times the video played through until
the N% mark) divided by the number of Video Starts.
|If the user watches the video until the end, then restarts video playback and
subsequently watches until the end, only one 100% completion will be recorded,
because there is a maximum of one 100% completion per ad rendered.
|CTR||Click Through Rate||The click through rate indicates the proportion of rendered ads which were clicked
through by the user.
|Outbound CTR||Outbound Click Through Rate||The proportion of rendered ads which resulted in a click opening another site|
|Social Interaction Rate||Social icon/button interaction rate||The proportion of rendered ads with social interactions(like, share etc) with
which users interacted
|Scan Rate||Scan Through Rate||The proportion of rendered ads which were scanned through by the user.|
|N% Completions (Carousel)||Count of N% of Slides||The number of impressions which resulted in 25%, 50%, 75% or 100% of the slides
in a multi-slide ad being seen.
|100% Completion Rate (Carousel)||Proportion of carousel completion||The proportion of impressions which resulted in 100% the slides in a multi-slide ad
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