Reporting
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      Campaign Performance Report for Display Creative

      Download One Pager Info about campaign performance reports here

       

      Check this video tutorial on how to download the campaign performance report in Nova UI


      The Campaign Performance report can be used to get the data metrics for various posts like:

      • Photo
      • Story
      • Carousel
      • Video

       

      Metrics Available in Campaign Performance Report

      The Campaign Performance Report section includes the summary information about

      • Number of Ads rendered
      • Engagement Clicks
      • Social clicks
      • Outbound clicks
      • Engagement Rate
      • CTR

       

      It also includes the daily breakdown of report for Video and Non-Video posts.

       

      The Video metrics includes information such as

      • Video duration
      • Video type (Autoplay/Click-to-play)
      • Ads rendered
      • Player loads
      • Player load rate
      • Video starts
      • Video start rate
      • 1s views, 2s views, 3s views, 5s views, 7s views, 9s views, 10s views
      • 3s view rate, 10s view rate
      • 25% completions, 50% completions, 75% completions, 95% completions, 100% completions
      • 100% completion rate

       

      Procedure to Download Campaign Performance Report

       

      1. In Nova UI, click the gear icon next to Campaign

      2. Click the Campaign Performance Report  button to download the report

      3. Click Run and Download after popup appears to download report

       

      Campaign Performance Report Example

      With the campaign performance report, you can find the following items:

      Screenshot 2024-08-13 at 14.38.27

      Summary Tab

      • The Campaign section includes campaign Name, creation date, the email address of the campaign creator, and the campaign link


      • The Campaign Report section includes information such as number of ads rendered, engagement clicks, social clicks, outbound clicks, engagement rate and CTR percentages. 
      Screenshot 2024-08-13 at 14.33.29

      • The Creatives section shows the creative name, type, and link to each

       

      Data Tab

      The Data tab includes the creative name and GUID, ads rendered, engagement clicks, outbound clicks, CTR, social clicks, and post URL for each creative

       

      Data (Daily) Tab

      This tab includes the same information included in the Data tab, but breaks it down by day

       

      Carousel Tab

      The Carousel Tab provides information such as the creative name and GUID, slide count, ads rendered, engagement clicks, CTR, social clicks, social interaction rate, outbound clicks, 25% completions, 50% completions, 75% completions, 100% completions, 100% completion rate, and post URL.

       

      Carousel (Daily) Tab

      This tab provides similar information to the Carousel Tab, but breaks down the information by day.

       

      Video Tab


      The Video tab includes information such as the creative name and GUID, duration, video type, ads rendered, player loads, player load rate, video starts, video start rate, 1 second views, 2 second views, 3 second views, 5 second views, 7 second views, 9 second views, 10 second views, 3 second view rate, 10 second view rate, 25% completions, 50% completions, 75% completions, 95% completions, 100% completions, and 100% completion rate. 

       

      Video (Daily) Tab

      This tab is similar to the Video tab, but shows daily results.

       

      Definitions Tab

      The definitions tab gives definitions for each term in the campaign performance report along with additional notes

      Metrics and Definitions

      Metric Definition
      Ads Rendered The number of ad requests to Nova that are rendered on screen.
      Engagement Clicks Number of times a user clicks on an ad.
      Engagement Rate Overall engagement rate
      Outbound Clicks Number of times a user clicks through to the destination URL.
      Outbound CTR Outbound Click Through Rate
      Social Clicks Number of times a user clicks on a social action.
      Social Interaction Rate Social icon/button interaction rate
      Scans The count of scans of (or clicks on) an independent call-to-action element present in the ad.
      Scan Rate Scan Through Rate
      Player Loads The number of times the video player was loaded.
      Player Load Rate The number of Player Loads divided by the number of Ads Rendered.
      Video Starts The number of times the video started to play.

      Note that a maximum of one video start event is counted per ad rendered.
      Video Start Rate The number of Video Starts divided by the number of Player Loads.
      Ns Views The number of Video Starts that passed the N-second total playback time.

      The following N-second thresholds are provided: 1, 2, 3, 5, 7, 9, 10, and 15.
      Ns View Rate The number of Ns Views divided by the number of Video Starts.
      N% Completions (Video) The number of Video Starts that passed the N-percent total playback time threshold.
      The length of the individual video is used for this calculation.

      The following N-percent thresholds are provided: 25%, 50%, 75%, 95%, and 100%.
      N% Completion Rate (Video) The number of N% Completions (the number of times the video played through until
      the N% mark) divided by the number of Video Starts.
      N% Completions (Carousel) Count of N% of Slides
      100% Completion Rate (Carousel) Proportion of carousel completion


      Still having any questions regarding campaign report? Send us your request to support@createwithnova.com