Social Display
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      Social Display Creative Specifications for Manual Asset Upload

      Download One Pager Info about Creative Specs Here

      Social Display Creative Specifications 

       

      Social Display enables brands to repurpose the same creative built for social
      platforms to also run in display formats on the web. Visit socialdisplay.info for examples. 

       

      Social Display Platforms: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X (formerly Twitter), YouTube or any raw assets.


      Social Display Post Types: Photo, Link, Video/Reels, Carousel and Stories (includes photo/video slides) 

       

      Brand Logo

      Brand name

      Creative caption

      Image

      Video

      Story Specifications

       

       

      Destination URL (required)

      • Destination URL
        • Provide a click-through URL (brand’s landing page,)
          • Clicks to creative caption, media (image or video), link title/description, call-to-action button and any “blank space” all go to destination URL (e.g. brand’s landing page)
      • Social URL
        • Clicks to share buttons (near the bottom) go to the social post within the social platform
        • Clicks to the brand logo, brand name, social platform logo (top right) go to the brand’s social page (e.g. facebook.com/starbucks)

      Iconless formats (optional)

      • Option to hide the social network icon (top right corner) and social share buttons (bottom left).
        • The benefit is that all clicks will go to the destination URL. 

      Click to see an example

       

       

       

      Option A: Creative import workflow

      Default workflow is the simplest and easiest, supported for most Facebook, Instagram, TikTok and X (formerly Twitter) creatives

      • Sample Facebook post URLs
      • Additional guidelines
        • Creative auto-import will not work for Facebook channels/accounts or post links that have geo or age restrictions, LinkedIn, Pinterest, Snapchat or YouTube creatives

       

      Option B: Creative asset workflow

      Used when the creative import workflow is not supported. This include the following

      • Facebook and Instagram posts that are paid (dark), ad preview links, geo-targeted or age targeted - eg. Gambling brands, Alcohol brands, Adult product brands
      • All Stories Creatives from any Social Platform (FB, Insta etc.),
      • LinkedIn, Pinterest, Snapchat, or YouTube creatives

       

      Read more about Posts That Are Supported and Unsupported via Auto-Fill (One-Click) Import


      Brand logo

      • File type: jpg or png
      • Recommended ratio: 1:1 (square)
      • Width: min 100px, max 500px
      • Height: min 100px, max 500px
      • Max file size: 2 MB


      Brand name

      • Text: max 25 characters


      Creative caption

      • Caption length: 700 character limit
      • Caption truncation: Automatically truncated to 300 characters with added “See More” link
      • Caption click Behavior: clicks to caption copy go to destination URL (e.g. brand’s landing page) 
        • All clicks go to destination URL, even if the caption copy text includes multiple URLs
      • Emoticons: Supported, similar to Facebook

      Learn more about Caption and CTA Button Character Counts for all ad sizes


      Image

      • Supported file type: jpg, png, or gif (static or animated)
      • Width: min 500px, max 1,222px
      • Height: min 262px, max 640px
      • File size max: 2 MB


      Video

      • Supported file type: mp4
      • Recommended video ratio: between 9:16 and 16:9
      • Width: min 320px, max 480px
      • Height: min 180px, max 860px
      • Recommended File Size: 3MB

       

      Learn Video creative Best Practices here

       

      Autoplay video behaviour on Chrome

      • Videos set as “Autoplay” will autoplay until 4MB bandwidth limit is reached due to Google’s Heavy Ads Intervention Policy. The video will then show a “Keep Watching” overlay which is a similar experience to Instagram. Therefore, Nova video creatives are never removed from Chrome Browser even if they are larger than 4MB.

       

      Stories Specifications


      Image

      • Supported file type: jpg, png, or gif (static or animated)
      • Width: min 400px, max 1,222px
      • Recommended Aspect ratio 9:16 OR 4:5
      • File size max: 1 MB per image

      Video asset

      • Supported file type: mp4, mov
      • Recommended video ratio: 9:16
      • Width: min 320px, max 720px
      • Duration: Less than 15 seconds
      • File size max: 2 MB per video

      Headline and Description (optional)

      • Can customize per scene or keep the same for all scenes
      • Title: 30 characters until automatic truncation
      • Description: 100 characters until automatic truncation
      • Background color and transparency can be customized

       

      If you have any questions regarding Creative Specifications, send us your request at support@createwithnova.com