Best Practices
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      Trafficking Best Practices for Social Display with Nova

       

      Download One Pager Info about Trafficking Guidelines Here

       

      Supply and Inventory

      Other Guidelines

      Best Practices

      Troubleshooting Tips

       

       

      Supply and Inventory

      We suggest that you apply the following supply source and inventory targeting recommendations:

       

      Supply Sources

      • All exchanges/SSPs are supported
      • Avoid GAM supply if possible, because Nova ads are incapable of resizing in the GAM supply. They instead render in fixed-size formats
      • Fixed-sized formats perform 4 times better than Standard display but perform overall worse than Nova Flex formats
      • However in some markets, Google AdX has the most inventory available
      • Ad performance may be slightly lower for these markets compared to other
        exchanges/SSPs

      Environments (All Display Environments are supported [Web and App])

      Recommendation: Mobile and Tablet Web Environments generally show the best performance because users are most familiar with social formats on a mobile device. 

       

      Sizes

      • Include:
        • 300x250 (Medium Rectangle)
        • 336x280 (Large Rectangle)
        • 300x600 (Half Page)
        • 320x480 (Mobile Interstitial)

      Devices

      • Include:
        ○ Smartphone
        ○ Tablet (optional)
        ○ Computer (if Desktop Web required)
      • Exclude:
        ○ Connected TV (for Social display ads)

       

      Viewability

      Recommendation: 80% or greater

      Geo Targets

      • You may apply any geo-targeting as necessary. 
        Note: Extremely granular targeting at the city/town level will likely create inventory constraints similar to any display campaign.

      Audience Targets

      • You may apply any First/Third Party Audience target list you have. 

      Contextual Targets

      • You may apply any contextual targeting available via your DSP/DMP. 

       

      Other Guidelines

      Creative type

      • The Nova Social Display ad tag should always be uploaded as a “third-party
        creative” in every DSP. 

      DV360

      • Please refer to DV360 Trafficking Instructions Here

      The Trade Desk (TTD)

      • Please refer to The Trade Desk Trafficking Instructions Here

      Xandr

      Note: Nova CPM fees are still invoiced separately

       

      Note: Copying tags from spreadsheets

      When copying ad tags from Excel sheets or other spreadsheets, you should double-click the cell and select the text within the cell. If you select the cell and copy, then the ad tags are corrupted with extra double quotes. This will cause blank ads to render – so there would be no clicks recorded.


      We highly recommend using the Nova “Copy to Clipboard” button when copying tags from the Ad tag page, for trafficking. Alternatively, you can even use our “Share Link” button also found in the Ad tag page.

       

       

      Best Practices

      Once the campaign is live, review these Campaign/Creative Performance Optimization Tips and Tricks 

       

       

      Troubleshooting Tips

       

      If the DSP is not registering any impressions, please contact support@createwithnova.com with the following information:

      • Copy the ad tag from the DSP and paste it into a text file.
      • Take screenshots of the Campaign and Creative configuration pages in the DSP.

       

      If the marketer’s ad server (e.g. Google Campaign Manager) is not registering any
      impressions, please contact support@createwithnova.com with the following
      information:

      • Copy the ad tag from the DSP and paste it into a text file.
      • Take screenshots of the Campaign and Creative configuration pages in the DSP.
      • The original impression trackers.