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Trafficking Best Practices for Social Display with Nova

 

Download One Pager Info about Trafficking Guidelines Here


 

Supply and Inventory

Other Guidelines

Best Practices

Troubleshooting Tips

 

 

Supply and Inventory

We suggest that you apply the following supply source and inventory targeting recommendations:

 

Supply Sources

  • All exchanges/SSPs are supported
  • Avoid GAM supply if possible, because Nova ads are incapable of resizing in the GAM supply. They instead render in fixed-size formats
  • Fixed-sized formats perform 4 times better than Standard display but perform overall worse than Nova Flex formats
  • However in some markets, Google AdX has the most inventory available
  • Ad performance may be slightly lower for these markets compared to other
    exchanges/SSPs

Environments (All Display Environments are supported [Web and App])

Recommendation: Mobile and Tablet Web Environments generally show the best performance because users are most familiar with social formats on a mobile device. 

 

Sizes

  • Include:
    • 300x250 (Medium Rectangle)
    • 336x280 (Large Rectangle)
    • 300x600 (Half Page)
    • 320x480 (Mobile Interstitial)

Devices

  • Include:
    ○ Smartphone
    ○ Tablet (optional)
    ○ Computer (if Desktop Web required)
  • Exclude:
    ○ Connected TV (for Social display ads)

 

Viewability

Recommendation: 80% or greater

Geo Targets

  • You may apply any geo-targeting as necessary. 
    Note: Extremely granular targeting at the city/town level will likely create inventory constraints similar to any display campaign.

Audience Targets

  • You may apply any First/Third Party Audience target list you have. 

Contextual Targets

  • You may apply any contextual targeting available via your DSP/DMP. 

 

Other Guidelines

Creative type

  • The Nova Social Display ad tag should always be uploaded as a “third-party
    creative” in every DSP. 

DV360

  • Please refer to DV360 Trafficking Instructions Here

The Trade Desk (TTD)

  • Please refer to The Trade Desk Trafficking Instructions Here

Xandr

Note: Nova CPM fees are still invoiced separately

 

Note: Copying tags from spreadsheets

When copying ad tags from Excel sheets or other spreadsheets, you should double-click the cell and select the text within the cell. If you select the cell and copy, then the ad tags are corrupted with extra double quotes. This will cause blank ads to render – so there would be no clicks recorded.


We highly recommend using the Nova “Copy to Clipboard” button when copying tags from the Ad tag page, for trafficking. Alternatively, you can even use our “Share Link” button also found in the Ad tag page.

 

 

Best Practices

Once the campaign is live, review these Campaign/Creative Performance Optimization Tips and Tricks 

 

 

Troubleshooting Tips

 

If the DSP is not registering any impressions, please contact support@createwithnova.com with the following information:

  • Copy the ad tag from the DSP and paste it into a text file.
  • Take screenshots of the Campaign and Creative configuration pages in the DSP.

 

If the marketer’s ad server (e.g. Google Campaign Manager) is not registering any
impressions, please contact support@createwithnova.com with the following
information:

  • Copy the ad tag from the DSP and paste it into a text file.
  • Take screenshots of the Campaign and Creative configuration pages in the DSP.
  • The original impression trackers.