1. Nova Wiki
  2. Trafficking Guidelines

How to traffic Nova Social Display Ads via Xandr DSP?

The process for uploading a Nova Third Party HTML creative is straightforward and follows a standardized procedure.

You can easily complete this task by following the comprehensive steps outlined in Xandr's documentation provided at the following link:

In the above documentation select "Invest DSP" for the version (as shown in the screenshot below) to ensure you get the step by step guide to upload standard Thirdparty HTML tag in Xandr's Invest DSP

Screenshot 2024-02-29 at 9.43.59 am

Standard Creative Template (HTML5)

Ad Type: Nova Third Party HTML Creative

Screenshot 2024-02-28 at 03.46.59


  • Xandr recommends making a slight adjustment by choosing "High Impact" and "Custom HTML" in the creative properties, as shown in the attached screenshot. This allows our resizable ads to be approved seamlessly. 

Screenshot 2024-02-23 at 01.33.34

  • Other than the above recommendation, the standard creative upload process for Third Party display tags remains unchanged.
  • All creatives are automatically audited and approved in Xandr. Occasionally, some creatives may be flagged and rejected by Xandr, which is a known issue with Xandr. This usually happens when they flag that creatives do not precisely meet the dimensions of 300x250 and 300x600.
  • In such cases, it is recommended to categorize them as High Impact using the Custom HTML template. This adjustment will assist in resolving the issue from Xandr's end.