Nova Turns Any Video into a Customized Video for CTV or OLV
Turn This.. Into This..
Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more.
- Available on standard CTV inventory
- Serve via VAST tags
- Easily add QR codes for user interaction
- View analytics provided by your DSP
Online video (OLV) ads run before, during, and after video content on websites. OLV ads appear in both in-stream and out-stream formats, across browsers and apps, and on devices such as desktops, mobile, and tablets.
- Available on all online video players
- Serve into all VAST-enabled inventory, including instream and outstream
- View analytics provided by your DSP
VAST (Video Ad Serving Template) is the industry standard for video creative ad tags (used for delivery & measurement), supported by all major DSPs, ad servers, and video players.
Nova's CTV and OLV creatives are trafficked using VAST tags and all major versions of VAST are supported:
- v2.0 (2012)
- v3.0 (2012)
- v4.0 (2016)
- v4.1 (2018)
- v4.2 (2019)

Video Templates
Vertical Video
- Optimized for 9:16 and 1:1 (square) ratios
- Options for Intro and Outro Scenes

- Placement options for the Caption Position, Media Position, and CTA Position (QR Code)
- Option for Background Media Blur Effect

Fullscreen Video
- Optimized for 16:9 ratios
- Options for Intro and Outro Scenes

Note: Check the Tech Specs for CTV/OLV creatives
Key Features
- Innovation: Stronger video designs, with simple tools to modify basic visual elements
- Automation: Standard autofill to import the video asset along with automatically generated ad tags when exporting the video file (VAST); auto-fill is available only for Facebook, Instagram, TikTok
- Real-time previewing: Ability to see and preview any modifications made to the ad in real-time before initiating the full render process (optimal workflow)
- Efficiency: Ability to build the ad in 5 minutes, with 20 minutes for full rendering, without any technical, design or videography skills required
- Flexibility: Start with any initial video asset - a TV commercial, a social post, etc - in any format - square, vertical, or horizontal - and flow it into one of our templates
- Interactivity: All video formats provide interactivity by default, through QR codes on CTV formats and click-out URLs for OLV formats
- Performance: Ability to rapidly create multiple versions (through multi-threaded rendering) in order to test multiple ad variants
New Features
Auto-Import Videos
- From Facebook, Instagram, or TikTok
Built-In Trimming
- Intro/Outro support for 6, 15, 30 second videos
QR Codes
- Customizable with destination URL
- Specific QR Code colour customization for Vertical Video on CTV
CTA Button
- Customizable colours and fonts
- Available for OLV creatives using Vertical Video
Design Options for Video Background
- Background media blur for Centre Vertical Video
- Customizable colours
Layouts and On-Screen Components
- 13 font families, QR code location, text location
- Nova CTV Supported Fonts
In-Browser Rendering
- View changes in real-time
VAST Tracking
Supports adding 3rd party trackers to the following events:-
- 0% (Start), 25%, 50%, 75%, 100% Video Complete
- Mute, Unmute
- Video Pause
- Video Maximized
- Accept Invitation
Learn how to create a CTV/OLV creative via Social Import.
Learn how to create a CTV/OLV creative via Manual Build.
Have any questions about CTV/OLV features? Send us your request to support@createwithnova.com