1. Nova Wiki

About CTV and OLV (VAST) Creatives

Nova Turns Any Video into a Customized Video for CTV or OLV

Turn This..                                                                                                     Into This..


Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more.

  • Available on standard CTV inventory
  • Serve via VAST tags
  • Easily add QR codes for user interaction
  • View analytics provided by your DSP


Online video (OLV) ads run before, during, and after video content on websites. OLV ads appear in both in-stream and out-stream formats, across browsers and apps, and on devices such as desktops, mobile, and tablets.

  • Available on all online video players
  • Serve into all VAST-enabled inventory, including instream and outstream
  • View analytics provided by your DSP


VAST (Video Ad Serving Template) is the industry standard for video creative ad tags (used for delivery & measurement), supported by all major DSPs, ad servers, and video players.

Nova's CTV and OLV creatives are trafficked using VAST tags and all major versions of VAST are supported: 

  • v2.0 (2012)
  • v3.0 (2012)
  • v4.0 (2016)
  • v4.1 (2018)
  • v4.2 (2019)



Video Templates


Vertical Video

  • Optimized for 9:16 and 1:1 (square) ratios
  • Options for Intro and Outro Scenes

  • Placement options for the Caption Position, Media Position, and CTA Position (QR Code)
  • Option for Background Media Blur Effect

Fullscreen Video

  • Optimized for 16:9 ratios
  • Options for Intro and Outro Scenes

Note: Check the Tech Specs for CTV/OLV creatives


Key Features


  • Innovation: Stronger video designs, with simple tools to modify basic visual elements
  • Automation: Standard autofill to import the video asset along with automatically generated ad tags when exporting the video file (VAST); auto-fill is available only for Facebook, Instagram, TikTok
  • Real-time previewing: Ability to see and preview any modifications made to the ad in real-time before initiating the full render process (optimal workflow)
  • Efficiency: Ability to build the ad in 5 minutes, with 20 minutes for full rendering, without any technical, design or videography skills required
  • Flexibility: Start with any initial video asset - a TV commercial, a social post, etc - in any format - square, vertical, or horizontal - and flow it into one of our templates
  • Interactivity: All video formats provide interactivity by default, through QR codes on CTV formats and click-out URLs for OLV formats
  • Performance: Ability to rapidly create multiple versions (through multi-threaded rendering) in order to test multiple ad variants

New Features


Auto-Import Videos

  • From Facebook, Instagram, or TikTok

Built-In Trimming

  • Intro/Outro support for 6, 15, 30 second videos

QR Codes

  •  Customizable with destination URL
  • Specific QR Code colour customization for Vertical Video on CTV

CTA Button

  • Customizable colours and fonts
  • Available for OLV creatives using Vertical Video 

Design Options for Video Background

  • Background media blur for Centre Vertical Video
  • Customizable colours

Layouts and On-Screen Components

In-Browser Rendering

  • View changes in real-time

VAST Tracking

Supports adding 3rd party trackers to the following events:
    • 0% (Start), 25%, 50%, 75%, 100% Video Complete
    • Mute, Unmute
    • Video Pause
    • Video Maximized
    • Accept Invitation


Learn how to create a CTV/OLV creative via Social Import.

Learn how to create a CTV/OLV creative via Manual Build.


Have any questions about CTV/OLV features? Send us your request to support@createwithnova.com