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What Are the CTV/OLV (VAST) and In-Stream Video Creative Specs?

Download the One Pager Info about CTV/OLV (VAST) Creative Specs Here

 

Tech Specs and FAQs for CTV

The following Asset specs and recommendations are for CTV (VAST) creatives. 

 

 

  1. Brand Logo
    1. File type: jpg or png
    2. Recommended image aspect ratio: square (1:1)
    3. Min: Width 400px by Height 400px
    4. Max: Width 1000px by Height 1000px

  2. Brand name: 30 characters 

  3. QR Caption: Recommended length of less than 400 characters

  4. Destination URL/QR Landing page or QR Code with Destination URL embedded 

  5. Caption: Recommended length of less than 40 characters 

  6. Media: Video
    1. Video File type: mp4 or mov
    2. Recommended video ratio: 9:16
    3. Min: Width 720px
    4. Recommended height: 1080px It is pertinent that the video file has the highest quality available
    5. Recommended duration: 6s/15s/30s

 

Note: Assets imported from Social Networks using Social Import (auto-fill) will always be compatible  

 

Tech Specs and FAQs for OLV

The following Asset specs and recommendations are for OLV (VAST) creatives. 

  1. Brand Logo
    1. File type: jpg or png
    2. Recommended image aspect ratio: square (1:1)
    3. Min: Width 400px by Height 400px
    4. Max: Width 1000px by Height 1000px

  2. Brand name: 30 characters 

  3. CTA Text: must not exceed 255 characters

  4. Destination URL/CTA Button Landing Page 

  5. Caption: Recommended length of less than 40 characters 

  6. Media: Video
    1. Video File type: mp4 or mov
    2. Recommended video ratio: 9:16
    3. Min: Width 720px
    4. Recommended height: 1080px It is pertinent that the video file has the highest quality available
    5. Recommended duration: 6s/15s/30s

 

Have any questions about the CTV/OLV specs? Send us your request at support@createwithnova.com