CTV/OLV (VAST)
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      What Are the CTV/OLV (VAST) and In-Stream Video Creative Specs?

      Download the One Pager Info about CTV/OLV (VAST) Creative Specs Here

       

      Tech Specs and FAQs for CTV

      The following Asset specs and recommendations are for CTV (VAST) creatives. 

       

       

      1. Brand Logo
        1. File type: jpg or png
        2. Recommended image aspect ratio: square (1:1)
        3. Min: Width 400px by Height 400px
        4. Max: Width 1000px by Height 1000px

      2. Brand name: 30 characters 

      3. QR Caption: Recommended length of less than 40 characters

      4. Destination URL/QR Landing page or QR Code with Destination URL embedded 

      5. Caption: Recommended length of less than 400 characters 

      6. Media: Video
        1. Video File type: mp4 or mov
        2. Recommended video ratio: 9:16
        3. Min: Width 720px
        4. Recommended height: 1080px It is pertinent that the video file has the highest quality available
        5. Recommended duration: 6s/15s/30s

       

      Note: Assets imported from Social Networks using Social Import (auto-fill) will always be compatible  

       

      Tech Specs and FAQs for OLV

      The following Asset specs and recommendations are for OLV (VAST) creatives. 

      1. Brand Logo
        1. File type: jpg or png
        2. Recommended image aspect ratio: square (1:1)
        3. Min: Width 400px by Height 400px
        4. Max: Width 1000px by Height 1000px

      2. Brand name: 30 characters 

      3. CTA Text: must not exceed 40 characters

      4. Destination URL/CTA Button Landing Page 

      5. Caption: Recommended length of less than 400 characters 

      6. Media: Video
        1. Video File type: mp4 or mov
        2. Recommended video ratio: 9:16
        3. Min: Width 720px
        4. Recommended height: 1080px It is pertinent that the video file has the highest quality available
        5. Recommended duration: 6s/15s/30s

       

      OLV/CTV Encoding Profiles

      • Video Bitrates: Range from 300 kbps to 20,000 kbps

      • Audio:

        • 128 kbps for lower-resolution versions

        • 192 kbps for all other versions

      • Also, all the following resolution profiles are included in our VAST tags. 

        • 1920 × 1080

        • 1280 × 720

        • 960 × 540

        • 640 × 360

        • 416 × 234 

       

      Have any questions about the CTV/OLV specs? Send us your request at support@createwithnova.com