Is It Possible to Add Different Click Trackers to the Social Icon, Social Engagement, and Image/Video?


Click trackers can only be added to the Click field of the Trackers section or the Landing Page URL in the Landing Page section.

 

 
  • It is not possible to add a click tracker to the Social Logo, Social Engagement and main Image and Video

  • If the Social Engagement Buttons and Social Icon are turned off, then the entire ad will redirect solely to the Landing page URL

 

Primary Click


  • The general Click metric is what we call the Primary Click
  • The DCM Click tracker, Nova platform, and the DSP measure the Primary Click. It is the first Unique click on the ad. This is also what the DSP and Ad server measures and incorporate in their CTRs. It is not duplicated in the Nova platform
  • The first click can be an Outbound click, or an Action click (like play/pause, mute/mute for Videos and swiping for Carousels/Stories)

Learn more about Clicks in Nova here

 

Social Icon

  • Enabling the Social Icon option allows only the Social Brand Page URL to be entered


  • The user will be taken to the Social Media Brand page user after clicking on the Social Icon or Social Brand

  • The URL must come from the correct Social Channel
  • For example, Facebook photo posts only allow Facebook URLs for the Social Icon

 

Social Engagement Buttons

  • Enabling the Social Engagement Buttons option allows only the Social Post URL to be entered



  • The user will be taken to the Social Media post after clicking on the Social Logo and or the Social Engagement buttons

  • The URL must come from the correct Social Channel
  • For example, Instagram photo posts only allow Instagram URLs for the Social Engagement Click URL

 

If you have any questions, please feel free to reach out to us by sending your request to support@createwithnova.com. We are here to assist you.