Click trackers can only be added to the Click field of the Trackers section or the Landing Page URL in the Landing Page section.
Learn how to add Click Trackers in Social Display Creatives.
- It is not possible to add a click tracker to the Social Logo, Social Engagement and main Image and Video
- If the Social Engagement Buttons and Social Icon are turned off, then the entire ad will redirect solely to the Landing page URL
Primary Click
- The general Click metric is what we call the Primary Click
- The DCM Click tracker, Nova platform, and the DSP measure the Primary Click. It is the first Unique click on the ad. This is also what the DSP and Ad server measures and incorporate in their CTRs. It is not duplicated in the Nova platform
- The first click can be an Outbound click, or an Engagement click (like play/pause, mute/mute for Videos and swiping for Carousels/Stories)
Learn more about Clicks in Nova here
Social Icon
- Enabling the Social Icon option allows only the Social Brand Page URL to be entered
- The user will be taken to the Social Media Brand page user after clicking on the Social Icon or Social Brand
- The URL must come from the correct Social Channel
- For example, Facebook photo posts only allow Facebook URLs for the Social Icon
Social Engagement Buttons
- Enabling the Social Engagement Buttons option allows only the Social Post URL to be entered
- The user will be taken to the Social Media post after clicking on the Social Logo and or the Social Engagement buttons
- The URL must come from the correct Social Channel
- For example, Instagram photo posts only allow Instagram URLs for the Social Engagement Click URL
If you have any questions, please feel free to reach out to us by sending your request to support@createwithnova.com. We are here to assist you.