1. Nova Wiki
  2. Social Display

Can the Social Engagement button (Like/comment/share) directly contribute an engagement to the original Social Media post ?

Social Engagement with the Like/Share/Comment section: This feature takes you directly to the real-time Social Post. Clicks made here are recorded as "Social Clicks" in the Nova Campaign Performance Report.


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It is important to understand that the clicks made on the Like/Share/Comment buttons do not directly impact the engagement of the original social post. These buttons are specific to the in-app features and are not available on display ads or the open web.

This is because the buttons require user-level tracking, which we do not store. In-app interactions can be tracked and processed due to login and privacy constraints, but this cannot be done across display ads on the open web.


Learn more about Clicks in Nova UI


Having any questions? Send us your request to support@createwithnova.com