Trafficking in GAM (Google Ad Manager)

Configure third-party creatives

Select the “Third Party” type from the listed Display creative types. Fill out the required information or upload required assets, then save the new creative. The information or assets required will depend on the creative type selected.

1. Fill out the necessary fields when adding creatives, including a creative name. That name will represent the creative in Ad Manager.
2. Specify the target standard ad unit size where the creative should deliver. If you upload a creative with dimensions that don't match the specified ad unit size, an error will appear when you save.
3. Select whether to add a code snippet for standard ads, AMP,or both.
4. Paste the Nova Ad tag in this section.
   
   If Ad Manager recognizes your creative as coming from a recognized rich content vendor, select Insert macros and Ad Manager will automatically insert the appropriate macros into your code snippet. 
   
   If Ad Manager doesn't recognize your creative, place your cursor within the code snippet where a macro should be placed, then select the corresponding button to insert the macro. 
   
5. Note: Make sure to uncheck the “SafeFrame” option and Select SAVE  and preview the creative to ensure it’s serving properly.