Trafficking Guidelines
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      The Trade Desk (TTD) Creative Connector (via API)

      Download One Pager Info about The Trade Desk (TTD) Creative Connector here

       

      Nova workflow integration with The Trade Desk (TTD) DSP enables you to export Nova ad tags directly to your TTD account.

      With this feature, you no longer have to manually copy & paste Nova ad tags into TTD, saving you time and effort.

       

      Overview

      • Feature requires a one-time API account setup for The Trade Desk customers.
      • Offers a simplified & faster ad tag trafficking workflow. Ad tags no longer need to be copied and pasted manually between systems.
      • Support for multiple creative sizes during ad tag export makes campaign setup easier.

       

      Account Setup

      Getting the Creative Connector activated in your Nova account is quick and easy:
      • First, connect with your Trade Desk Account Manager or Technical Account Manager, and ask for API access.
      • A dedicated API login will be created by The Trade Desk.
      • Once your Trade Desk Account Manager provides you with the necessary API login credentials, send a message to our support team and include:
        • Trade Desk Partner ID
        • Trade Desk Username
        • Trade Desk Password

      Ensure that your TTD Username has the required API permissions in order to use the TTD Connector effectively.

       

       

      Using the Connector

      • Navigate to the ad tag for the creative:



      • Select The Trade Desk from the DSP dropdown:



      • Click on the "Export to The Trade Desk" button:



      • Select the TTD account you want the creative exported to:



      • Select the Advertiser for the creative:

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      If the Advertiser name does not appear in the dropdown menu, simply click on the blue "Refresh" button at the bottom of the screen to update the list. After refreshing, you will be able to see the updated names of advertisers in the dropdown list.

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      • Input the Width and Height for the creative:




      • Click on the "Export" button.

      Exporting the ad tag will create a Creative belonging to the specified Advertiser. You will then be able to add the Creative to one or more Ad Groups in The Trade Desk.

       

      Need help with setting up The Trade Desk (TTD) creative connector? Send us your request to support@createwithnova.com