1. Nova Wiki
  2. Trafficking Guidelines

SSP billing via OpenX

Nova CPM format fees are collected via our SSP partner, OpenX

  • DSP: Any supported DSP
  • Supply: OpenX Deal ID
    • Single always-on that can be applied to all campaigns
    • Exchange wide Deal ID giving access to entire OpenX scale
  • Nova format fee is applied from the media fee that OpenX receives from the SDP


Steps to Enable in your DSP

  • Ask your Nova AM to create new Deal ID for the first campaign (1 business day turnaround)
  • Select the Deal ID as the Supply source for your campaign (all other campaign and targeting settings are status quo)