New Showcase Template for CTV/OLV

Nova’s new Showcase CTV template is a premium, multi-layered format designed to help brands tell richer, more engaging stories on the big screen. Unlike traditional fullscreen video layouts, Showcase offers creative flexibility with:

• Vertical video + supporting text and imagery for dynamic storytelling

• Feature image slot to spotlight products, talent, or offers

• Custom QR code text to enhance the user experience

• Full logo upload, customizable background, and brand colors to ensure brand consistency

The Showcase template helps advertisers reinforce branding, boost attention and recall, and ultimately drive better results from their growing CTV investments.

Showcase Template Features

Feature Overview

Feature Image Slot – Showcase products, special offers, or headshots to capture attention and reinforce key messaging

Background Image – Customize the background with images, colors, or gradients to strengthen brand identity

Full Logo Upload - Upload a brand’s full logo rather than being restricted to the default social icon

No Social Elements – Maximize focus with a full-screen viewing experience, free from social media elements

QR Code Details – Add details about the destination URL or a privacy statement URL to your QR code for better user experience

QR Code Integration – Drive action with scannable QR codes that instantly connect to websites, phone numbers or email addresses

VAST Tag – Seamlessly deploy ads across all major CTV and OLV platforms with universal VAST tag support

Vertical Video – Display vertical video from social alongside key messaging in standard 9:16 format for seamless CTV presentation