Nova Wiki

Social Display

How to Set the Landing Page URL to a Telephone Number, Email Address or Text (SMS)

This article will guide you on how to set the click out destination in a Social Display and VAST Creative (CTV/OLV) to a Telephone Number, an Email Address or Click/Scan to Text (SMS) apart from setting a website URL in the Nova UI.

How to Add a Telephone Number
How to Add an Email Address
Click/Scan to Text (SMS)

Social Display Creative

Screenshot 2023-11-14 at 8.58.43 am

The Landing Page URL in a Social Display creative can be set to a website URL, telephone number, or email address

CTV Creative

Screenshot 2023-11-14 at 8.58.27 am

The QR Code Destination URL in a CTV creative can be set to a phone number i.e. “direct to call” or an email address i.e. “direct to email”

OLV Creative

The Destination URL in an OLV creative can be set to a website URL or an email address

How to Add a Telephone Number

For Social Display creative - Example of Format tel:+18002474888
For CTV creative - Example of Format tel:+18002474888
For OLV creative - Add the format tel:+18002474888 in TinyURL and follow the steps outlined here

The telephone number format must include the '+' symbol along with the country code

If you would like to send the user to an extension, add a “p” after the phone number, but before the extension. When interacting with this “click to call” link, the user will hear the number dialed, then a one-second pause, then the extension will be dialed.

For example if we wanted to dial the number above but reach extension 9999:

tel:+18157618978p9999

To add this format in Nova, follow the steps outlined here using tinyurl.com

Additional Information

Nova accepts any combination of a 7-15 digit phone number
Any additional inputs other than numerical digits will be removed for formatting purposes, this includes periods, hyphens, brackets, pluses, or spaces.
Country codes are optional but recommended if your intended audiences are not local
When clicked, the CTA button will open the device’s phone calling application
If the advertiser has a different phone number for each geographical location, then a duplicate creative should be made for each phone number and should be accordingly trafficked by geography

For Social Display:

Edit_Creative_-_Display_Creative_-_Nova

For CTV:

For OLV:
Add the format tel:+18002474888 in TinyURL to get short URL which you need to paste in Destination URL. Follow the steps outlined here

Telephone Links - Post Click Experience

Social Display - iOS

Social Display - Android

Screenshot_2023-12-14-11-41-52-82_40deb401b9ffe8e1df2f1cc5ba480b12 Screenshot_2023-12-14-11-43-36-47_c31b32364ce19ca8fcd150a417ecce58 Screenshot_2024-02-07-12-54-59-75_6ba589b35cca5ff8f234db69f4487e8f

CTV - QR Code Scan

Screenshot_2023-12-14_at_1_08_01 PM

QR Code Scanned Through - Android

Screenshot_2023-12-14-13-33-16-70_c31b32364ce19ca8fcd150a417ecce58

QR Code Scanned Through - iOS

OLV

Screenshot_2023-12-15-16-11-48-89_c31b32364ce19ca8fcd150a417ecce58

How to Add an Email Address

Example of Format mailto:nicole@createwithnova.com

Additional Information

Any valid emails are accepted
Any spaces will be removed for formatting purposes
When clicked, the CTA button will open the device’s emailing application

If the advertiser has different emails, then a duplicate creative should be made for each email variation

For Social Display:

For CTV:

For OLV:

Email Links - Post Click Experience

Social Display - iOS

IMG_45E105C6D5B2-1

Social Display - Android

Screenshot_20230915_112544_Chrome-1 . Screenshot_20230915_112559_Android System

CTV - QR Code Scan

Test_A_Tag

CTV - QR Code Scan - Android

Screenshot_20231215_102213_Android System

CTV - QR Code Scan - iOS

OLV

Screenshot_2023-12-15_at_9_42_55 AM

New_Message_and_Test_A_Tag_🔊

How to perform Click/Scan to Text (SMS)

This method requires three steps to be completed

Step 1. Formatting the link correctly

The link starts with “sms:” and is followed by “+” followed by the country code, then the phone number. Additionally, after the phone number, you can add “?body=” followed by the text message you’d like to pre-populate, for example:

sms:+18157618978?body=Send this text to subscribe to text message updates from Nova!

Step 2. Generate a short URL using a Third Party Site

Next we can use any third party site to create a short URL like tiny.url that will work for our creatives by copying and pasting the SMS/TEL link into tiny.url and hitting the button. For example:

sms:+18157618978?body=Send this text to subscribe to text message updates from Nova!

Go to tiny.url, paste the above format to get a custom small URL like: https://tinyurl.com/59uk89t2

Step 3: Build Your Creative

Copy the custom URL from step 2 and use it as the Destination URL and/or QR Code URL for CTV/OLV and Landing Page URL for Social Display while building the creative:

For Social Display: