1. Nova Wiki
  2. Best Practices

Performance Campaigns

Learn tips for optimizing your creatives when your campaign objective is performance.

Download One Pager Info about performance campaigns here

Check this tutorial video on performance campaigns


Performance campaigns

When KPIs are performance, website visits, conversions or sales.


  • Format type
    • Photo and link posts are the most effective at driving landing page visits due to large visuals and ad size
  • Social icons
    • Hide social icons so that 100% of clicks go to the destination URL
  • Call-to-action button
    • Customise labels and color to inspire audiences
  • Measurement
    • Add third-party impression and click trackers, and UTM tracking parameters to the destination page URL to support better analysis

Click to see an example

Download the Case Studies Deck here.