1. Nova Wiki
  2. Best Practices

Engagement Campaigns

Learn tips for optimizing your creatives when your campaign objective is engagement.

Download One Pager Info about engagement campaigns here


Check out this tutorial video on engagement campaigns



  • Video and carousel posts are the most effective at driving brand objectives
  • Video creatives have been proven to be much more effective at inviting engagement compared to static assets
  • You can choose to add third party ad, impression and click trackers directly into Nova UI

Click to see an example

Download the Case Studies Deck here.