1. Nova Wiki
  2. Trafficking Guidelines

What Are the Supported DSPs?

Learn about which DSPs Nova supports.

Download One Pager Info about supported DSPs here



Copy of New DSP Support Process

Supported DSPs/Ad Servers

  • Active Agent
  • Acuity
  • Ad360Global
  • AdButler
  • Adelphic
  • AdTech
  • Adform
  • Adobe DSP
  • Nexxen (Formerly Amobee)
  • AppNexus / Xandr
  • Avazu
  • Basis DSP
  • Beeswax
  • DV360
  • Deep Intent
  • Eskimi
  • Freewheel
  • GAM (Google Ad Manager)
  • Logicad
  • MediaMath
  • MediaSmart
  • MarketOne
  • Mocean
  • OAS
  • OpenX
  • Platform 161
  • Quantcast
  • SAS
  • Scale Out
  • Simpli.fi
  • StackAdapt
  • The Trade Desk
  • TubeMogul
  • Verizon
  • Yahoo DSP
  • Zemanta
  • Zeta

New DSP Addition Process

Nova creatives are DSP agnostic and generally work with any Display advertising DSP.
If your preferred DSP is not in the list above, use the following steps to enable the option for you in our platform and/or add support for a new DSP:

Step 1 (Mandatory): A click-macro for the DSP must be provided to Nova. This macro is required for the DSP to be able to track any clicks from Nova creatives.

Example: the click-macro for DV360 is ${click_url}

Step 2 (Recommended): Provide documentation on additional macros from the DSP. This enables Nova to track other debugging information in the creative ad tag.

Example: you can see the DV360 macro documentation here

Nova will provide a sample creative ad tag for you to test within the DSP.