Learn about which DSPs Nova supports.
Nova Social Display creatives are standard 3rd Party Display creatives, are DSP agnostic and generally work with any Display advertising DSP.
If your preferred DSP is not in the list available in your account, please contact us at support@createwithnova.com to enable the option for you in our account.
Supported DSPs/Ad Servers
- Active Agent
- Acuity
- Ad360Global
- AdButler
- Adelphic
- AdTech
- Adform
- Adobe DSP
- Amobee
- AppNexus / Xandr
- Avazu
- Basis DSP
- Beeswax
- Blis
- Choozle
- Crimtan DSP
- Criteo DSP
- D2C
- DV360
- Deep Intent
- EngageFront
- Eskimi
- Eyereturn DSP
- Flex-One
- Freewheel
- GAM (Google Ad Manager)
- Geniee
- Groundtruths
- InMobi
- LiquidM
- Logicad
- MarketOne
- MediaMath
- MediaSmart
- MicroAd
- Mocean
- Near DSP
- OpenX
- Platform 161
- Pulsepoint
- Quantcast
- SAS
- Scale Out
- Simpli.fi
- Smadex
- Smart
- StackAdapt
- TapTap DSP
- The Trade Desk
- TubeMogul
- Verizon
- Viant
- Yahoo DSP
- Zemanta
- Zeta
New DSP Addition Process
We require the following to enable a new DSP (apart from the ones listed above) option in your account:
Step 1 (Mandatory): Please send us the click-macro for the DSP. This macro is required for the DSP to be able to track any clicks from Nova creatives. This is readily available in the DSP documentation or the respective DSP rep should be able to provide this to you. Alternatively, please connect us to the respective DSP rep and we can obtain all necessary information to activate the DSP for you.
Example: the click-macro for DV360 is ${click_url}
Step 2 (Recommended): Provide documentation on additional macros from the DSP. This enables Nova to track other debugging information in the creative ad tag.
Example: you can see the DV360 macro documentation here
Nova will provide a sample creative ad tag for you to test within the DSP.