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Introducing Nova’s New Event Post Format

Event Post format in Nova UI allows you to effortlessly transform a Facebook Event post into a social display ad for the open web all in just a few clicks!

 

Step-by-Step Guide

Step 1 - Add a New Creative

  • Click on Add Display Creative in the Nova UI and paste the Facebook Event URL in Social Post Import Field. 

  • Select Event as the Format Type to enable the event-specific fields.

 

Step 2 - Nova automatically pulls in the event details, including:

  • Title
  • Description
  • Date & Time
    Location
  • Host Profile Name
  • Caption
  • Social Page 
  • Social engagement icons
  • Advertiser details 

 

Step 3 - Review & Edit Details

  • Review the auto-populated fields and make any necessary adjustments.

  • Fields in the Event creative include:

    • Caption (Optional) - Additional text to highlight the event.

    • Title (Required) - The main event title.

    • Description - A summary or details about the event.

    • Date - Date and time of the event.

    • Location - Venue details.

    • Host Profile Name - The name or brand hosting the event.

Step 4 - Preview & Launch

  • Preview your creative. 

Ex 01: Event Post Preview 01 

Ex 02: Event Post Preview 02

  • When everything's finalized and looks great, click Save and proceed to launch your event ad!

Sample Previews 

 

Key Features 

  • Native-Looking Unit - Mimics the familiar Facebook Event layout.
  • Auto-Populate Ad - Event details (title, date, location) are automatically filled in from the event URL. 
  • Easy Editing - Make quick edits to captions, descriptions, or images as needed.

Use Cases

🎟️ Concerts & Live Shows
🛍️ Retail Promotions
✈️ Travel Deals
🎭 Entertainment & Community Events 

 

The image specs for Event posts:

The image specifications for Event posts are consistent with those used for social display image creatives, as only a single image needs to be updated.

  • Supported file type: jpg, png, or gif (static or animated)
  • Width: min 500px, max 1,222px
  • Height: min 262px, max 640px
  • File size max: 2 MB

Max Character Counts for each field under Event Format

Flex - 

Caption - 290 characters

Title - 45 characters

Description - 65 characters

Date - 55 characters

Location - 50 characters

Host Profile Name - 35 characters

CTA - 70 characters

300x250 - 

Caption - 0 characters

Title - 15 characters

Description - 18 characters

Date - 21 characters

Location - 14 characters

Host Profile Name - 0 characters

CTA - 12 characters

300x600 - 

Caption - 110 characters

Title - 30 characters

Description - 40 characters

Date - 42 characters

Location - 35 characters

Host Profile Name - 22 characters

CTA - 22 characters

336x280 - 

Caption - 0 characters

Title - 20 characters

Description - 18 characters

Date - 23 characters

Location - 16 characters

Host Profile Name - 0 characters

CTA - 14 characters

320x480 - 

Caption - 90 characters

Title - 0 characters

Description - 0 characters

Date - 0 characters

Location - 0 characters

Host Profile Name - 0 characters

CTA - 0 characters