Nova’s newest streaming format delivers a video-only, distraction-free experience with no buttons, text, or overlays. It’s designed to make the most of your display ad inventory with a clean, impactful presentation.
Download specs about High impact video formats Here.
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High Impact Video |
Social Display Video |
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Maximize viewing experience |
Native social experience |
| Upper funnel campaigns | Mid-to-lower funnel campaigns |
| No social elements | Social elements |
Why Use High Impact Videos?
High Impact Videos are designed to capture audience attention more effectively by delivering visually engaging and dynamic content. They enhance user experience through smooth playback and flexible formats, helping advertisers maximize reach and engagement. Using High Impact Videos can lead to better brand recall, and improved campaign performance.
Advantages of Nova’s High Impact Video
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Adaptive Streaming for Optimal User Experience
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Flexible Format Options
(Vertical, Horizontal, Square) -
Serve Through Existing Display or Out-stream Inventory
- Dynamic Resizing
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24-Hour Turnaround to Set Up
Setup & Activation
High impact video product is available on request for your account. Please list out the DSPs that will be used as a special tag needs to be enabled per DSP.
Please contact our Support Team at support@createwithnova.com to get started with the configuration.
Selecting Ad tag to traffic
Select the correct tag named High Impact Video Tag, which has been set up by the Nova Support Team for your desired DSP.
High Impact Video Formats
Nova’s High Impact Video comes in two options:
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Video + CTA - Include a call-to-action button to drive clicks while keeping the clean video focus.
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Video-Only - Present the video without any additional elements for a fully distraction-free experience.
Easy Steps that Fit Your Current Workflow
Once the layout setup is complete, Nova UI users can build High Impact Video creatives themselves. There are just few easy steps to follow:
High Impact Video with No CTA Button
Step 01:
Select Video Format and Turn off Social Icons and Engagement Buttons
Step 02:
Remove the caption and link title/description
Step 03:
Make sure the CTA button text is left blank with no variants enabled.
High Impact Video with CTA Button
Step 01:
Select Story Format and Turn off Social Icons and Engagement Buttons
Step 02:
Keep the headline and description fields blank. You have the flexibility to include multiple assets if required.
Step 03:
Ensure the CTA button has text entered and that variants are turned on.
Step 04:
Pick the correct tag to traffic.
You’ve completed all the steps. Your creative is now ready for trafficking.
Mobile and Desktop High Impact Video Previews
Mobile:
| Vertical Preview link | Square Preview link |
Desktop:
| Vertical Preview link | Square Preview link |