Trackers
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      How to Add Impression Trackers in Social Display Creative

      Download One Pager Info about trackers here

      Check this tutorial video on ad tags


      The most common Impression Trackers are:

      To prevent the trackers from firing twice, please avoid adding them to the DSP/Ad server if you have already added them to the Nova platform.

      You can add the trackers either in the DSP or in Nova Platform, but we recommend adding them in Nova Platform.

       

      Any changes to the following require updates in the Nova Creative UI and a NEW ad tag to be generated and trafficked:

      • Impression trackers
      • Click trackers
      • IAS/MOAT/DoubleVerify trackers (if added to the Injection Code field)

       

      Google Campaign Manager (DDM/DCM)

       

      • The most common type of impression tracker
      • Only use the Image Tag Tracker URL (after SCR), do not use Iframe tag and JavaScript tag
      • Simply copy the URL and paste into the Impression Tracker section under Nova UI

      Impression Tag (image)

      <IMG SRC="https://ad.doubleclick.net/ddm/trackimp/N636.285985NOVA/B20586548.260746160;dc_trk_aid=456683171;dc_trk_cid=124904844;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?" BORDER="0" HEIGHT="1" WIDTH="1" ALT="Advertisement">


      Example of Impression Tracker URL

      https://ad.doubleclick.net/ddm/trackimp/N636.285985NOVA/B20586548.260746160;dc_trk_aid=456683171;dc_trk_cid=124904844;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?

      Note: A common mistake is to include the quotation character (") when extracting the URL. Ensure there are no quotation marks at the end when copying



      • Supported
        • Impression trackers from image tags containing trackimp
      • NOT Supported
        • Impression trackers from iFrame tags containing trackimpi
        • Impression trackers from JavaScript tags containing trackimpj
      • Add the impression tracker in the Nova Creative UI


      Note: The URL is an impression tracker (vs. a click tracker) if /ddm/trackimp is in the URL

       

       

      Neilsen (DAR)

      • Another common impression tracker
      • Extract the impression tracker URL from SRC="[TRACKER URL]"
        •  

      DAR

      <!-- Start Secure Pixel Call / winterboots_plc0003(DisplayClassic_Nova_Nova_@248274@-ROS-pagepostphoto_multidevice_Traffic_cpm) Placement -->
      <img src="https://secure-gl.imrworldwide.com/cgi-bin/m?ca=nlsn198328&cr=crtve&ce=winterboots&pc=lwinterboots_plc0003&ci=nlsnci1099&am=3&at=view&rt=banner&st=image&r=[timestamp]"style="display:none"/>
      <!-- End Secure Pixel Call / winterboots_plc0003(DisplayClassic_Nova_Nova_@248274@-ROS-pagepostphoto_multidevice_Traffic_cpm) Placement -->

      Example of Impression Tracker URL

      https://secure-gl.imrworldwide.com/cgi-bin/m?ca=nlsn198328&cr=crtve&ce=winterboots&pc=lwinterboots_plc0003&ci=nlsnci1099&am=3&at=view&rt=banner&st=image&r=[timestamp]
      • Add the impression tracker in the Nova Creative UI

       

       

      Note: A common mistake is to include the quotation character (") when extracting the URL. Ensure there are no quotation marks at the end when copying

       

      Have any questions or facing an issue adding impression trackers? Send us your request to support@createwithnova.com