We now support Extended Disclosures Overlays on Social Displays, enabling the inclusion of regulatory or critical information without compromising visual appeal.
Why is it important to include an Extended Disclosures in a Social Display ad?
Heavily regulated industries may require lengthy disclosures that could overwhelm the primary marketing message within an ad.
There are two key principles that apply to these disclosures:
- Fair Balance Requirement: Safety information must be presented with similar prominence and accessibility as efficacy claims.
- Readily Accessible: The disclosures must be immediately visible or easily accessible without requiring significant scrolling, clicking, or searching.
To satisfy these regulatory requirements while maximizing the messaging impact, we’ve launched Disclosures available on Nova’s display ad formats.
How to Add Extended Disclosures?
The Extended Disclosures offers a clean, scrollable text layer that integrates directly into the ad format without compromising its visual impact. You can simply toggle it on or off when building an ad. There is no limit to the amount of text you can include in the disclosure.
The Disclosure is available on the following display ad formats in both fixed and flexible sizes:
- Photo
- Video (In-Banner)
- Carousel
- Event
Setup in Nova UI
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Enable the "Show Disclaimer" module
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Turn the Disclaimer Toggle On in the creative, so the fields become editable.
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Add a Disclaimer Title (optional but recommended)
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Does not Auto-import with the Source Social Post URL.
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No character limit.
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Font type is Bold by default and helps with quick visibility.
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Add Disclaimer Text (optional)
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Does not Auto-import with the Source Social Post URL.
- No character limit.
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You must provide at least one field → either Title or Text.
- Add Border (Optional)
- Enable the Border toggle if you want to make the disclosure text stand out more.
💡 Restricted Posts: Many social posts & ads which would require a disclosure will be restricted & cannot be auto-imported in the self-serve platform.
Please send a request through Campaign Desk for restricted creatives.
Who Can Benefit from the Extended Disclosures?
🩺 Health & Wellness
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Pharma - FDA-required details (contraindications, allergies, drug interactions, adverse reactions, safety concerns)
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Medical Devices – Safety warnings, contraindications, proper usage instructions
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Dietary Supplements – FDA disclaimers (unverified health claims, ingredient warnings, dosage info)
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Weight Loss Products – FTC-required disclaimers (typical results, testimonial disclosures, health warnings)
💰 Financial Services
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Investment / Trading Platforms – Investment risk warnings, disclosures that past performance ≠ future results, crypto-specific risk alerts
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Insurance – Policy limitations, exclusions, and jurisdiction-specific disclosures
🍷 Lifestyle / Consumer Products
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Tobacco & Vaping – Surgeon General warnings, nicotine addiction notices (FDA required)
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Alcohol – Age verification, consumption warnings, jurisdiction-specific regulations
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Cannabis / CBD – Compliance disclosures for dosage, effects, and legal state-by-state restrictions
🎮 Technology & Gaming
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Gaming / Gambling Platforms – Responsible gaming messages, odds disclosures, age restrictions
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Data & Privacy-Heavy Tech – GDPR, CCPA, and other privacy compliance notices in clear, user-friendly language
Vertical Use Cases
| Pharma Preview link | Alcohol Preview link |
| Auto Preview link | Healthcare Preview link |
Fixed Size Examples
| 300x600 Preview | 320x480 Preview | 336x280 Preview | 300x250 Preview |