This is a step by step guide on how to traffic Nova social display tags in Yahoo DSP
The process for uploading a Nova Third Party HTML creative is follows the standardized procedure to upload banner creatives in Yahoo DSP.
You can easily traffic a Nova tag by following the comprehensive steps outlined in Yahoo's documentation provided at the following link (you can use your Yahoo DSP credentials to access the help documentation):
- When adding a new creative under an advertiser, select Display >> Banner >> 3rdParty as shown in the screenshot below:
- Then Copy and Paste the Nova ad tag as the 3rdParty HTML tag on the right under the "Secure".
- If you have 3rd party impression and click trackers you should add them directly in the Yahoo DSP under "Additional Tracking URLs"
It is important to note that you must NOT include impression and click trackers in Nova UI when using Yahoo DSP. The trackers must be added directly to Yahoo DSP. Yahoo DSP does not allow multiple URLs to be within 3rdParty HTML tags.
Therefore, when trafficking in Yahoo DSP, the trackers need to be added separately in the DSP under "Additional Tracking URLs" as shown in the screenshot below:
