Addressing DSP and Ad Server Nuances When Trafficking Nova Social Display
🛈 For general trafficking best practices click here!
Adform
When trafficking into Adform, Nova highly recommends trafficking fixed sized tags (Read more about Fixed Sized Ad Slots here).
If Nova flex tags are implemented then you will not measure viewability within Adform.
This is due to Adform's methodology when measuring viewability, Adform does not track viewability for any Flex or responsive creative.
DV360 (via CM360)
When running in DV360 while using CM360 as the adserver, it is best practice to implement CM360 1x1's and Click-trackers directly within Nova creative.
This is due to the CM360 to DV360 integration wrapping the creative in a hostile iframe which will prevent the Nova creative displaying its Flex sizing.
You can read more about implementing trackers in Nova UI here.
If you need assistance with implementing CM360 tracking to your campaign, please send your request to support@createwithnova.com