When Are New Ad Tags Required for Social Display Creative?

 

Changes to Tracking - Needs New Ad Tag

 

  • Any changes to the following require updates in the Nova Creative UI and a NEW ad tag to be generated and trafficked:
    • Impression trackers
    • Click trackers
    • IAS trackers (if added to the Integration Code field)
    • MOAT Trackers (if added to the Integration Code field)
    • DoubleVerify Trackers (if added to the Integration Code field)

  • If you add trackers in the Nova UI and make any changes to them after exporting the Nova tags, then you will need to export a fresh copy of the Nova tags and re-traffick them in your DSP/Adserver.
  • If the trackers have NOT been added to Nova UI but have been added directly to the DSP/Adserver, then any changes to the trackers also need to be updated in the DSP/Adserver (No need to update Nova tags in this case)

 

Changes to Nova Creative - DO NOT Need New Ad Tag

 

  • Any changes to the following in the Nova Creative UI DO NOT require a new ad tag
    • Landing Page URL
    • CTA Text
    • Creative Name
    • Caption
    • Image Asset
    • Video Asset