Trackers
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      When Are New Ad Tags Required for Social Display Creative?

       

      Changes to Tracking - Needs New Ad Tag

       

      • Any changes to the following require updates in the Nova Creative UI and a NEW ad tag to be generated and trafficked:
        • Impression trackers
        • Click trackers
        • IAS trackers (if added to the Integration Code field)
        • MOAT Trackers (if added to the Integration Code field)
        • DoubleVerify Trackers (if added to the Integration Code field)

      • If you add trackers in the Nova UI and make any changes to them after exporting the Nova tags, then you will need to export a fresh copy of the Nova tags and re-traffick them in your DSP/Adserver.
      • If the trackers have NOT been added to Nova UI but have been added directly to the DSP/Adserver, then any changes to the trackers also need to be updated in the DSP/Adserver (No need to update Nova tags in this case)

       

      Changes to Nova Creative that DO NOT require a new Ad Tag to be exported and re-trafficked.

       

      • Any changes to the following in the Nova Creative UI DO NOT require a new ad tag
        • Creative Name
        • Landing Page URL
        • CTA Text
        • CTA Color
        • Brand Name 
        • Brand Logo
        • Link Title
        • Link Description
        • Caption
        • Image Asset
        • Video Asset
        • Social Brand Page toggled on/off
        • Social Engagement Buttons toggled on/off
        • Verified Badge toggled on/off